Leading club promoters Propaganda, and Autonomy Music Group have joined forces to create a brand new label, Propaganda Records.
Its first release will be the brand new single by hotly-tipped London band Moses later this month.
Propaganda is the UK’s biggest indie club night, with 20 weekly nights across the UK, as well as in Australia, America and Brazil. Every week over 20,000 people attend the nights across the UK, totalling to the size of a festival every single week. Ed Sheeran, James Corden, Mumford & Sons, Bastille, Ellie Goulding, Two Door Cinema Club and Catfish & The Bottlemen have all played live or DJed at Propaganda.
Tileyard’s Autonomy Music Group was created by Richard Engler and David Rowell, and recently celebrated its tenth birthday. The company were pioneers of label services and now represent artists from around the world. As managers they put Feeder back in the top 10 last year, and have also been crucial to the early success of Communion Records.
Engler says: “We are so excited. Propaganda have a loyal fanbase and between us we’re finding great new talent and exposing it to a ready audience. Just like Factory Records had the Hacienda – what could possibly go wrong?”
As part of each release, the label’s signings will play a full live tour at Propaganda nights across the country. The first of these kick off on June 9th as Moses head out to play five nights across the UK.
Limited edition vinyl of each single release will also be produced, many of which will be given away at the Propaganda nights, ensuring the new label will provide a revolutionary launch platform for new bands, getting them in front of a guaranteed and relevant audience.