Finnish tech start-up, CloudBounce, has vowed to end ‘the loudness wars’, where producers over-compress music with the launch of a tongue-in-cheek video which answers the question ‘can too much compression kill your music?’
In the video, Finnish DJ/Producer Darude takes his huge, global hit, Sandstorm, and a set of Finland’s finest, Amphion monitors, to the workshop of Hydraulic Press Channel. This YouTube channel from Finland has over 1.7 million followers and a hydraulic press that can crush anything in its path.
CloudBounce remastered Sandstorm to add their own compression, then with Darude and Hydraulic Press Channel take action to end ’the loudness wars’ once and for all, in spectacular style. The video can be viewed here and an equally entertaining behind-the-scenes video can be seen here, where Darude also gives his thoughts about over-compression and the effect it has on sound.
CloudBounce offers automated online mastering, a low cost flexible alternative to traditional mastering, delivering such benefits as instant feedback on an audio track, a high quality demo to send to a label, or even a track immediately ready for commercial use. Of course, CloudBounce will compress a track during the mastering process, but the CloudBounce team have noticed an ever-increasing amount of compression being applied to music, with the mainstream EDM sound a particular culprit. They want to throw a spotlight on this trend, to put a stop to it and promote a discussion about the real reasons producers should compress their music.
CloudBounce CEO, Anssi Uimonen says: “While compression and limiting are important ingredients in making music, one shouldn’t overdo it as it ultimately doesn’t do good for your song. Having dynamic range brings the nuances out better – no need to slam the shit out of it and make others’ ears bleed!”